Reputation management should form an important part of any business. After all, it would allow them to perceive the way clients sees them or thinks about the business. It can be stated that reputation management is important for businesses that obtain and manage their online reviews.
Customer-oriented business with an online presence should bother about what customers say about their business. Whoever might be the target audience of the business, reputation management forms an important part. The reputation can help a business to acquire new customers.